Marketing Research and Information

Marketing Research and Information

by Matthew Housden



Product Details

ISBN-13: 9780750661942
Publisher: Taylor & Francis
Publication date: 12/08/2004
Pages: 352
Product dimensions: 11.69(w) x 8.27(h) x (d)

Table of Contents

Preface; Introduction; Information in the knowledge economy; The marketing database; The marketing research process; Using secondary research; Observation research; Qualitative research; Quantitative data; Questionnaire design; Sampling; Quantitative data analysis; Presenting marketing research; Appendices - Guidance on exam preparation; Assessment-based assignment; Exam questions; Debriefings; Examination papers: Specimen paper and December 2003; Curriculum information and reading list; Index.

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