Marketing: The Core with Connect Plus / Edition 4

Marketing: The Core with Connect Plus / Edition 4

ISBN-10:
0077477669
ISBN-13:
9780077477660
Pub. Date:
12/02/2010
Publisher:
McGraw-Hill Higher Education
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Overview

Marketing: The Core with Connect Plus / Edition 4

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Product Details

ISBN-13: 9780077477660
Publisher: McGraw-Hill Higher Education
Publication date: 12/02/2010
Edition description: Older Edition
Product dimensions: 8.40(w) x 10.80(h) x 0.80(d)

Table of Contents

1. Why Social Media? 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media. 5. Publishing Blogs. 6. Publishing Podcasts & Webinars. 7. Publishing Articles, White Papers and E-Books. 8. Sharing Videos. 9. Sharing Photos and Images. 10. Social Networks. 11. Microblogging. 12. Discussion Boards, Social News Sites, and Q&A Sites. 13. Mobile Computing & Location Marketing . 14. Social Media Monitoring Tools. 15. Social Media Marketing Plan. Appendix: Sample Social Media Marketing Plan.

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