Marketing Secrets: Learn Rarely Revealed Expert Strategies

Marketing Secrets: Learn Rarely Revealed Expert Strategies

Marketing Secrets: Learn Rarely Revealed Expert Strategies

Marketing Secrets: Learn Rarely Revealed Expert Strategies

Paperback

$44.95 
  • SHIP THIS ITEM
    Qualifies for Free Shipping
    Choose Expedited Shipping at checkout for delivery by Thursday, April 4
  • PICK UP IN STORE
    Check Availability at Nearby Stores

Related collections and offers


Overview

Many businesses can’t answer the question, “Who is your target market?” They make the fatal assumption that everyone will surely want to buy their product or service. Not! Having the right marketing strategy helps a business fi nd their actual set of customers. Only then can it correctly understand what they really want and then properly understand how to build a successful business.

Marketing Secrets is founded on the author’s extensive real-world experience. He has spent many decades working with all sorts of companies, primarily the Fortune 500 and the Global 1000. He has become extremely frustrated that the best advice is usually withheld from small- and mid-size firms that cannot afford the exorbitant fees demanded by so-called marketing experts.

So, enough is enough! The Biz Secret Sauce Series was created to remedy this skewed situation. The five sections of Market Secrets lay a foundation. The secrets of successful marketing, advertising, and sales are revealed. You’ll discover that your success is grounded in much more than simply the traditional approaches to this topic. Lots more is required.

1. The first section, “Finding Your Vision,” helps you successfully identify your target market and set the correct goals to reach it.

2. “Crafting Your Workspace” explains how your offi ce can make…or break…your company. Really!

3. “Getting the Word Out” deals with the frequently misunderstod relationships between marketing, advertising, and sales.

4. “Caring for Your Key Asset“ reveals how to keep customers coming back.

5. “Transforming Your Thinking” introduces a new approach to determining what to do.

And be sure to check out the appendices. They are chock-full of good stuff.

If you want to know more, please go to stephenfoxconsulting.com or email the author directly at stevef@stephenfoxconsulting.com.

We hope Marketing Secrets makes a positive difference in your business!


Product Details

ISBN-13: 9780998913704
Publisher: Icccan Project
Publication date: 12/01/2017
Pages: 362
Product dimensions: 8.00(w) x 8.00(h) x 0.75(d)

Table of Contents

Finding Your Vision

1 Finding Your Target Market 1

2 Researching Your Target Market 25

3 Effective Goal Setting 39

Crafting Your Workspace

4 The Office Concept 57

5 Your Workspace 77

Getting the Word Out

6 Marketing, Advertising, and Sales: Theory 99

7 Marketing, Advertising, and Sales: Alignment 129

8 Marketing, Advertising, and Sales: Collateral 157

9 Marketing, Advertising, and Sales: Executing Wisely 181

Caring for Your Key Asset

10 Customers: The Lynchpin 207

Transforming Your Thinking

11 Required! An Extreme Makeover 233

Appendix A: Forms and Tools 249

Appendix B: Creating a Formal Research Report 253

Appendix C: Ergonomics Resources 263

Glossary 265

Index 285

About the Author 305

Bonus Preview of Next Book 311

Learn More 343

From the B&N Reads Blog

Customer Reviews