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Marketing Strategies 101, Transitioning in a Post Covid-19 World

Marketing Strategies 101, Transitioning in a Post Covid-19 World

by Marty Edwards


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The COVID-19 pandemic will forever change how business is conducted. This is true whether you offer a service or sell a product. "Social distancing" will ease at some point, but it is my belief that virtual connection with employees and customers will continue to skyrocket.

Although we have all these exciting emerging technologies and trends, we should not forget basic marketing principles: Marketing Strategies 101. As we transition or pivot in our Post COVID-19 world, let's maintain this good foundation of marketing fundamentals.

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Product Details

ISBN-13: 9780578735658
Publication date: 11/23/2020
Pages: 80
Product dimensions: 5.00(w) x 8.00(h) x 0.22(d)

About the Author

Marty Edwards' driving force is his passion to help small minority-, woman-, and veteran-owned firms succeed. He has lived the entrepreneur life for nearly 40 years. The premise of this book is that every crisis response should involve a refresher course on the fundamentals of marketing.

Table of Contents


Part One: Great Marketing Is All About

Great Listening

Part Two: You've Listened and Now You're

Ready to Talk

Part Three: The How and Where of

Telling Your Brand Story

Part Four: Brand Story Delivery-What Other

Places Is This Great Content Going to Land?

Part Five: Transition and Market Expansion


Conclusion: Random Musings and Cool Virtual

Marketing Ideas

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