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About the Author
As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Pam is a member of the renowned Leaders in Luxury + Design panel recognized by The Home Trust International. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Daily's Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate's Brain Trust and a contributing columnist to The Robin Report and Forbes.com.
A prolific writer and blogger, Pam is author of seven books, including her latest 'Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For - High-Earners-Not-Rich-Yet,' which launches a series focused on the mass-affluent HENRYs, who are the changing face of America's affluent consumer marketplace.
In 2016 she added 'Shops that POP! 7 Steps to Extraordinary Retail Success,' to her bibliography. It reveals the secrets to crafting a retail shopping experience that's irresistible to high value shoppers.
As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world.