Marketing the Physician Practice / Edition 1 available in Paperback
- Pub. Date:
- American Medical Association
This practical user-friendly guide to advertising and public relations for the medical practice provides ideas on how to design and implement a marketing program that fits the needs and resources of the practice. Topics covered include how to plan and budget; reaching the target audiences of patients, providers, and payors; advertising strategies; working with the media; developing a database of consumers; getting referrals; and much more.