ISBN-10:
0240806875
ISBN-13:
9780240806877
Pub. Date:
04/28/2005
Publisher:
Taylor & Francis
Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents

Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents

by Robert Marich

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Product Details

ISBN-13: 9780240806877
Publisher: Taylor & Francis
Publication date: 04/28/2005
Pages: 312
Product dimensions: 6.08(w) x 9.72(h) x 0.70(d)

About the Author

Author Robert Marich has more than two decades of journalism experience covering the film and TV businesses while based in Los Angeles, New York, and London. He served as editor of film newsletter "Variety Deal Memo,” and also as international and business editor at "The Hollywood Reporter.” Earlier, he held full time reporting positions at "Advertising Age” and "Investors Business Daily.”
Marich is a regular contributor to "Variety” and London-based media researcher Informa Media, for whom he wrote the syndicated research report on pay TV movie rights entitled "The European Commission vs. the Hollywood Studios.” His freelance articles have been published in the "Los Angeles Times” and "Forbes”.
Raised in Oak Park, IL, he is a graduate of Bradley University with a degree in Journalism. He lives in Westchester County, N.Y. with his wife and son.

Table of Contents

Preface; Introduction; Creative Strategy; Market Research; Paid Media Advertising; Promotional Tie-ins/Product Placement; Merchandising; Publicity; Distribution to Theaters; Exhibition; Major Studios; Independent Distributors; Foreign Language Films; Print & Advertising Funds; Glossary

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