Marketing Warfare / Edition 1

Marketing Warfare / Edition 1

by Al Ries, Jack Trout, Ries
5.0 2
ISBN-10:
0070527261
ISBN-13:
9780070527263
Pub. Date:
11/01/1997
Publisher:
McGraw-Hill Professional Publishing
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Marketing Warfare 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Guest More than 1 year ago
Guerilla marketing, one on one marketing, permission marketing, etc... These all must be based on the principles of marketing warfare. No book has made this more clear than Marketing Warfare. Learn this lesson well, and you will undoubtedly succeed.