Marketing: Contemporary Concepts and Practices

Marketing: Contemporary Concepts and Practices

by William F. Schoell, Joseph P. Guiltinan

Hardcover(5th ed)

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Overview

Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and their application by business and nonbusiness organizations.

Product Details

ISBN-13: 9780205131501
Publisher: Allyn & Bacon, Inc.
Publication date: 02/18/1992
Edition description: 5th ed
Pages: 816

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