Marketing Your Library: Tips and Tools That Work

Marketing Your Library: Tips and Tools That Work

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Overview

Marketing Your Library: Tips and Tools That Work by Carol Smallwood

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

Product Details

ISBN-13: 9780786465439
Publisher: McFarland & Company, Incorporated Publishers
Publication date: 02/28/2012
Edition description: New Edition
Pages: 231
Sales rank: 1,306,002
Product dimensions: 6.90(w) x 9.90(h) x 0.70(d)

About the Author

Carol Smallwood, a recipient of multiple Pushcart nominations, is the author of journal articles as well as editor of numerous books including one in Poets & Writers Magazine List of Best Books for Writers. A Michigan resident, her experience includes school, public and special libraries. Vera Gubnitskaia is a reference librarian at Valencia College, Winter Park, Florida. She has worked in public and academic libraries in Russia and the United States, and has given talks at Florida Library Association and Florida Literacy conferences. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.

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