Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
|Publisher:||McFarland & Company, Incorporated Publishers|
|Edition description:||New Edition|
|Product dimensions:||6.90(w) x 9.90(h) x 0.70(d)|
About the Author
Carol Smallwood, a recipient of multiple Pushcart nominations, is the author of journal articles as well as editor of numerous books including one in Poets & Writers Magazine List of Best Books for Writers. A Michigan resident, her experience includes school, public and special libraries. Vera Gubnitskaia is a reference librarian at Valencia College, Winter Park, Florida. She has worked in public and academic libraries in Russia and the United States, and has given talks at Florida Library Association and Florida Literacy conferences. Kerol Harrod, Denton, Texas, librarian, is the creator, writer and co-producer for the children’s television show Library Larry’s Big Day.