Marketing Your Small Business For Dummies

Marketing Your Small Business For Dummies

by Carolyn Tate

NOOK BookAustralian and New Zealand Edition (eBook - Australian and New Zealand Edition)

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Product Details

ISBN-13: 9781742469959
Publisher: Wiley
Publication date: 07/13/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 240
File size: 4 MB

About the Author

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.

Table of Contents

Introduction.

Part I: Entering the World of Marketing.

Chapter 1: Understanding the Marketing Process.

Chapter 2: Putting Customers First.

Chapter 3: Being Mindful of Market Forces.

Chapter 4: Failing to Plan is Planning to Fail.

Part II: Investing In Your Brand.

Chapter 5: Brand Basics.

Chapter 6: Creating Your Visual Brand Identity.

Chapter 7: Brand You.

Chapter 8: Creating a Grand Brand Experience.

Part III: Getting Your Business in the Media.

Chapter 9: Mastering the Basics of Advertising.

Chapter 10: Developing Your Advertising Plan.

Chapter 11: Getting the Message Out.

Chapter 12: Mastering the Basics of Publicity.

Chapter 13: Planning for Publicity Success.

Part IV: Relationship Marketing.

Chapter 14: Introducing Relationship Marketing.

Chapter 15: Putting Relationship Marketing to Work.

Part V: Marketing Online.

Chapter 16: Discovering e-Marketing.

Chapter 17: Developing a Great Website.

Chapter 18: Driving Traffi c to Your Website.

Part VI: The Part of Tens.

Chapter 19: Ten Hypothetical Answers to the Customer Value Proposition Model.

Chapter 20: Ten (or So) Marketing Do’s and Don'ts.

Chapter 21: Ten Nifty Marketing Ideas That Won’t Bankrupt You.

Part VII: Appendixes.

Appendix A: Marketing Plan Template.

Appendix B: Marketing Budget Template.

Index.

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