Understanding Media: The Extensions of Man

Understanding Media: The Extensions of Man

by Marshall McLuhan, W. Terrence Gordon

NOOK Book2003 Edition (eBook - 2003 Edition)

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Product Details

ISBN-13: 9781584235125
Publisher: Gingko Press, Incorporated
Publication date: 06/14/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 640
Sales rank: 491,481
File size: 2 MB

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"...the most brilliant marketing mind of all belonged to Marshall McLuhan.

Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication. The book is a cautionary tale for marketers today who hear the Web's siren call and ignore the power of the spoken word." Wall Street Journal

The MIT Press

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