Mass Customization: The New Frontier in Business Competition

Mass Customization: The New Frontier in Business Competition

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Overview

Mass Customization: The New Frontier in Business Competition by B. Joseph Pine

New ways of managing,together with new technology,make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. Companies that are leading their industries to this new frontier include McGraw-Hill,which can deliver custom-made classroom textbooks in quantities of one hundred or less; Motorola,which can manufacture any one of 29 million variations of pages twenty minutes after it receives the order; and TWA Getaway Vacations,which can custom-design tour packages for what others charge for standard tours. Companies that have discovered mass customization are outpacing their competitors in gaining customers and higher margins. |

Product Details

ISBN-13: 9780875843728
Publisher: Harvard Business Review Press
Publication date: 10/28/1992
Pages: 368
Product dimensions: 6.42(w) x 9.51(h) x 1.55(d)

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