Mass Media in A Changing World, 2007 Update

Mass Media in A Changing World, 2007 Update

by George Rodman

Paperback(Older Edition)


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Product Details

ISBN-13: 9780073256320
Publisher: McGraw-Hill Companies, The
Publication date: 12/01/2005
Edition description: Older Edition
Pages: 624

Table of Contents

About the Author
Detailed Contents
List of Boxes
Guided Tour
Part 1: Overview
Chapter 1: Introduction: Media in a Changing World
Part 2: The Print Industries
Chapter 2: Books: The Durable Medium
Chapter 3: Newspapers: Where Journalism Begins
Chapter 4: Magazines: The First of the Specialized Media
Part 3: The Electronic Industries
Chapter 5: Movies: Magic from the Dream Factory
Chapter 6: Recordings: Copyright Battles, Format Wars
Chapter 7: Radio: The Hits Keep Coming
Chapter 8: Television: Reflecting and Affecting Society
Chapter 9: The Internet: Convergence in a Networked World
Part 4: Information and Persuasion Industries
Chapter 10: News: The Information Industry
Chapter 11: Public Relations and Politics: The Image Industries
Chapter 12: Advertising: The Media Support Industry
Part 5: Media Issues
Chapter 13: Media Impact: Understanding Research and Effects
Chapter 14: Media Law: Understanding Freedom of Expression
Chapter 15: Media Ethics: Understanding Media Morality
Complete Timeline of Mass Media Milestones

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