Incorporating a student-friendly and lively writing style,Mass Madia/Mass Culture approaches the study of mass communication with a special emphasis on popular culture. The text helps students understand how the evolution of the media affected certain cultural developments. New to this edition are "Media Watch" boxes which give students an inside look at events in which the media itself has become the news,as well as a section on the latest trends and developments in technology in each of the media chapters. The third edition remains strong on global media,politics and culture with a fully revised Chapter 3 on international communication and expanded coverage in Chapter 13,"The Selling of American Politics. "
|Publisher:||Random House, Incorporated|