Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank

Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank

by Jay Conrad Levinson President

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Overview

Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank by Jay Conrad Levinson President

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Product Details

ISBN-13: 9780395908754
Publisher: Houghton Mifflin Harcourt
Publication date: 09/28/1999
Series: Guerrilla Marketing Series
Edition description: None
Pages: 251
Product dimensions: 5.99(w) x 8.96(h) x 0.72(d)

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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