Mastering International Trade

Mastering International Trade


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Mastering International Trade by Chris Marshall

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.
Each chapter contains diagrams, charts, tables and case studies to illustrate topics under discussion, together with a set of learning outcomes and questions for discussion. As the book progresses, chapters refer back to previous topics, enabling the reader to cross-reference and to put ideas into context, again using case studies and examples.
It provides support for those already involved in international trade as well as those keen to develop their knowledge of the subject.

Product Details

ISBN-13: 9780333994610
Publisher: Macmillan Education UK
Publication date: 11/22/2002
Series: Palgrave Master Series (Business) Series
Edition description: 2002
Pages: 250
Product dimensions: 6.10(w) x 9.25(h) x 0.02(d)

About the Author

CHRIS MARSHALL is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance. He works in the International Trade division of a leading UK Chamber of Commerce.

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