Read an Excerpt
When in the autumn of 1994 the Financial Times newspaper first asked three international business schools to cooperate in the production of a 20-part series on management, none of those involved had any inkling of the excitement which lay ahead.
Given popular reactions to much recent management literature the venture might ultimatelyhave been judged worthy, but dull. Conversely, it has to be said, the untried combination of journalists and academics could well have generated more heated exchanges than enlightenment!
By every yardstick, however, Mastering Management has so far proved to be an outstanding critical and commercial success. Readers on the whole responded enthusiastically by fax, letter and e-mail, including one individual who announced memorably that the series had inspired him to start his own business.
Sales of the Friday FT increased by more than 8 percent over the 20 week period when the articles ran in the newspaper, reader demand for back copies quickly exceeded supply, and syndication rights have been sold to newspapers in some 13 countries, including Canada, South Africa, France, Spain, Chile and Korea. Mastering Management in the process has been translated into Spanish, German, French, Danish, Portuguese and Korean.
Management, it seems, is the art of the moment as companies struggle to thrive in a fast changing world, responsibility is spread more widely throughout organizations, and employees take on the challenge of developing their own careers.
Not all the answers lie in business schoolsnot all by any meansbut anyone who has done a Master of Business Administration degree orattended a short executive course will appreciate the sheer weight of ideas and collective wisdom in many of these institutions.
Unfortunately only the privileged few have the time or the money to take advantage of what such schools can offer, which is why this book of Mastering Management represents a significant publishing milestone. Here in a fully updated and re-edited version of the newspaper series, readers can access the knowledge and ideas of top professors at three of the leading business schools in the world. We hope it is the ideal taster for, companion to, and refresher after an MBA.
Finally...if you find this book useful, don't let our pursuit of management excellence end here. Successful management is a dynamic and unending challenge, with new approaches and skills always required to reflect the changing realities of business.
To this end we are currently developing Mastering Management as a vehicle for management learning so that readers who have mastered this book will be able to benefit from a range of opportunities to update their knowledge, keep abreast of new thinking from the world's leading management academics, and share their experiences with other managers.
If you would like to continue mastering management, then simply register your interest with the form at the back of the book and join the growing number of managers becoming FT Masters of Management. As a member of this group you will have privileged access to a range of new management development opportunities and materials, as well as a chance to shape Mastering Management publications to meet your needs.
We would particularly like to hear your views on the challenges you face, the areas of management you would most like to master, and your preferred means of learning. You will find an opportunity to contact us at the back of the book, and we look forward to hearing from you.
Executive Editor, FT Mastering Management