Mastering Search Advertising:How the Top 3% of Search Advertisers Dominate Google AdWords

Mastering Search Advertising:How the Top 3% of Search Advertisers Dominate Google AdWords

by Richard Stokes

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Overview

Mastering Search Advertising:How the Top 3% of Search Advertisers Dominate Google AdWords by Richard Stokes

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

  • Increase search traffic while simultaneously lowering costs
  • Conduct keyword research
  • Determine the best starting bid prices for new keywords
  • Manage bids without expensive bid management software
  • Launch a new campaign
  • Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."

Mike Mindel, CTO, Wordtracker.com

Product Details

ISBN-13: 9780595493456
Publisher: iUniverse, Incorporated
Publication date: 07/07/2008
Pages: 112
Product dimensions: 6.00(w) x 9.00(h) x 0.27(d)

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