Mastering the Art of Selling Cars Online

Mastering the Art of Selling Cars Online

by Edward Coleman

Paperback

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Overview

Mastering the Art of Selling Cars Online is a comprehensive study and guide for automotive salespeople, managers, and dealers who seek to effectively harness the power of the Internet to sell cars.
Contained within the pages is a behind the scenes look at how the Internet has affected the retail automotive industry, revealing the difference between dealerships that struggle on the Internet and those that prosper.
Mastering the Art of Selling Cars Online covers all aspects of sales concepts, e-mail selling, online marketing, organizational strategy, branding, and web development, incorporating components of psychological warfare for maximum market dominance.

Product Details

ISBN-13: 9781412004305
Publisher: Trafford Publishing
Publication date: 07/18/2003
Pages: 322
Product dimensions: 7.25(w) x 9.25(h) x (d)

About the Author

Eddie Coleman is the CEO and founder of Hyperdrive Technologies, Inc. headquartered in Portland, Oregon. Coleman leads one of the nation's fastest growing providers of Internet technologies, strategic advertising systems, e-sales training and motivational seminars for the retail automotive industry. As of 2003, Coleman has launched what many industry experts proclaim to clearly be the most revolutionary and successful retail automotive Internet dealerships in existence.

Eddie Coleman's considerable efforts have inspired numerous dealers and dealer groups to build their own e-brands, while replacing ineffective Internet presences with one-of-a-kind custom-designed Internet portals. Among Mr. Coleman's clients is America's #1 volume Pre-Owned "Internet Dealer of the Year" in 2002 as ranked by Auto Dealer Daily.

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Mastering the Art of Selling Cars Online 4.5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
I've been selling cars for twenty years. Since before the internet by the way. This book is excellent for internet sales.
Guest More than 1 year ago
I've been the auto industry a long time and this book is without a doubt the best book I've read about the Internet and car sales.