Mastering The Essentials of Sales: What You Need to Know to Close Every Sale

Mastering The Essentials of Sales: What You Need to Know to Close Every Sale

by Gerhard Gschwandtner

NOOK Book(eBook)

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Go back to basics and soar to new heights of profit

This book takes you to the source of sales excellence: the fundamentals. A gold mine of practical wisdom for seasoned professionals and beginners alike, it helps you build a strong foundation in the basics from which to soar to dizzying new levels of professionalism and profitability.

International sales guru Gerhard Gschwandtner draws upon his 30 years of experience and on the wisdom of legends from the worlds of business, sports, the military, science, and entertainment to deliver 51 concise essays that teach powerful success lessons.


“If you don't ask questions that lead to the customer's needs, you won't be needed by your customer or your company.”


“The quality of your relationship with your customer determines the profitability of the account.”


“Set aside two hours every week for professional development. In three years you'll be far ahead of your competition.”


“Failure is always a bitter medicine. We can either swallow the medicine so it can release its power, or refuse to take it and fail again.”

Product Details

ISBN-13: 9780071491587
Publisher: McGraw-Hill Education
Publication date: 06/16/2010
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 220
Sales rank: 909,479
File size: 272 KB

About the Author

Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit

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