Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant losing business because of a bad Yelp review or just the guy in the corner cubicle who has inadvertently pushed "reply all," a crisis can quickly become the make-or-break moment of your career. Regardless of if you work on Wall Street or Main Street, the President of the United States or principal of a school, a corporate counsel or a small town lawyer, most of us aren’t natural spin doctors, and it’s hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must! In Masters of Disaster, crisis gurus Christopher Lehane and Mark Fabiani teach executives, lawyers, publicists and anyone else who may find themselves or their clients under the public microscope the ten commandments of damage control – that magic formula for mastering your disaster when it is your turn to take a tumble in the modern spin cycle. Based on their damage control work for clients like Bill Clinton, Goldman Sachs, and Lance Armstrong, the authors show how to play to win in today's world of real time news alerts, Twitter trend lines and viral videos rather than playing not to lose; how to meet your detractors head-on as opposed to taking a one-sided pounding; and how to emerge from a setback with your reputation intact instead of in tatters. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read if you want to be the master of your disaster.
|Publisher:||St. Martin's Press|
|Product dimensions:||6.58(w) x 9.32(h) x 0.91(d)|
About the Author
Named a “Master of Disaster” by Newsweek and the “Master of the Political Dark Arts” by The New York Times, Christopher Lehane is a partner in the strategic communications firm Fabiani & Lehane, which provides high level counsel to corporate, entertainment, political and professional sports clients facing complex challenges typically involving some combination of the law, finance, government affairs and communications. His firm has represented the likes of Goldman Sachs, Lance Armstrong and Hollywood studios. Lehane, whose career began in Democratic politics and who continues to be active as a political consultant, served in various positions in the Clinton-Gore Administration during the 1990s, including Special Assistant Counsel to President Bill Clinton, Press Secretary for Vice President Al Gore and Counselor to Housing and Urban Development Secretary Andrew Cuomo (now the Governor of New York). A Lecturer in Management at the Stanford Graduate School of Business, Lehane is a regular commentator and speaker on the art of damage control. He graduated from Harvard Law School in 1994 and from Amherst College in 1990 and lives in San Francisco, CA with his wife, Andrea, and two sons, Dominic and Quincy.
Bill Guttentag is a two-time Oscar-winning feature film and documentary writer-producer-director. His films include the dramatic features Live!, starring Eva Mendes and Andre Braugher, and Knife Fight starring Rob Lowe, Julie Bowen, and Carrie-Ann Moss. His documentary features include Nanking, which premiered at the Sundance Film and Festival and Soundtrack for a Revolution Soundtrack for a Revolution which had its international premiere at the Cannes Film Festival.
In 2003 he won an Oscar for the documentary Twin Towers. He has also has received a second Oscar, three additional Oscar nominations, a Peabody Award, three Emmy Awards, two Writers Guild Award nominations, and a Robert Kennedy Journalism Award. His films have been selected for the Sundance Film Festival three times, and have played and won awards at numerous American and international film festivals. They have also received a number of special screenings internationally and in the US, including at the White House.
He was an executive producer and creator of the non-fiction series Law & Order: Crime & Punishment which ran for three seasons on NBC. His first novel, Boulevard, was published by Pegasus Books/W.W. Norton in 2010. He was a John S. Knight journalism fellow at Stanford University and since 2001 he has been a lecturer at the Graduate School of Business at Stanford.
Most Helpful Customer Reviews
Wow! As a founder of a nonprofit foundation, I didn’t think this book would apply to me. Masters of Disaster has served as my survival guide. I found valuable useful tactics in managing many issues. This book has something for everyone.
Awesome addition to my library, I am interested to learn more is there a follow up book coming out?