Masters of Enterprise: Giants of American Business from John Jacob Astor and J. P. Morgan to Bill Gates and Oprah Winfrey

Masters of Enterprise: Giants of American Business from John Jacob Astor and J. P. Morgan to Bill Gates and Oprah Winfrey

by H. W. Brands
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Masters of Enterprise: Giants of American Business from John Jacob Astor and J. P. Morgan to Bill Gates and Oprah Winfrey by H. W. Brands

From the early years of fur trading to today's Silicon Valley empires, America has proved to be an extraordinarily fertile land for the creation of enormous fortunes. Each generation has produced one or two phenomenally successful leaders, often in new industries that caught contemporaries by surprise, and each of these new fortunes reconfirmed the power of fanatically single-minded visionaries. John Jacob Astor and Cornelius Vanderbilt were the first American moguls; John D. Rockefeller, Andrew Carnegie, and J. P. Morgan were kingpins of the Gilded Age; David Sarnoff, Walt Disney, Ray Kroc, and Sam Walton were masters of mass culture. Today Oprah Winfrey, Andy Grove, and Bill Gates are giants of the Information Age. America has again and again been the land of dizzying mountains of wealth.

Here, in a wittily told and deeply insightful history, is a complete set of portraits of America's greatest generators of wealth. Only such a collective study allows us to appreciate what makes the great entrepreneurs really tick. As H. W. Brands shows, these men and women are driven, they are focused, they deeply identify with the businesses they create, and they possess the charisma necessary to persuade other talented people to join them. They do it partly for the money, but mostly for the thrill of creation.

The stories told here -- including how Nike got its start as a business-school project for Phil Knight; how Robert Woodruff almost refused to take control of Coca-Cola to spite his father; how Thomas Watson saved himself from prison by rescuing Dayton, Ohio, from a flood; how Jay Gould nearly cornered the gold market; how H. L. Hunt went from gambling at cards to gambling with oil leases -- make for a narrative that is always lively and revealing and often astonishing. An observer in 1850, studying John Jacob Astor, would not have predicted the rise of Henry Ford and the auto industry. Nor would a student of Ford in 1950 have anticipated the takeoff of direct marketing that made Mary Kay Ash a trusted guide for millions of American women. Full of surprising insights, written with H. W. Brands's trademark flair, the stories in Masters of Enterprise are must reading for all students of American business history.

Product Details

ISBN-13: 9781439144015
Publisher: Free Press
Publication date: 10/02/2008
Edition description: Original
Pages: 368
Sales rank: 596,643
Product dimensions: 6.00(w) x 8.90(h) x 1.10(d)

About the Author

H. W. Brands, professor of history at Texas A&M University, is the author of twelve books on American history. He lives in Austin, Texas.

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Masters of Enterprise: Giants of American Business from John Jacob Astor and J. P. Morgan to Bill Gates and Oprah Winfrey 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
H.W. Brands¿ Masters of Enterprise provides an informative and comprehensive look America¿s 25 most revolutionary businesspersons. Brands provides thorough, factual accounts of these figures¿ business triumphs and tribulations. He shows in detail what business moves were made and what gambles were taken on the past and present figures¿ road to fortune and fame. Brands is good at showing how the moves of one business tycoon affected those of his or her contemporaries, for example, how Henry Ford¿s business strategy influenced the decisions Alfred P. Sloan made at GM. The best moments of the book occur when Brands manages to capture a slice of the entrepreneurs¿ personalities. Details like Cornelius Vanderbilt¿s scathing one-liner to swindling partners or anecdotes about the young Andrew Carnegie add flavor to the book. Unfortunately, these pieces of personality come more infrequently than one would desire. Sometimes Brands language is too technical for the average reader, causing one¿s attention to wander. Overall, Brands book is a thoroughly researched, although sometimes bland, history of American business.