Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond

Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond

by Yanik Silver


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Maverick Startup: 11 X-Factors to Bootstrap From Zero to Six Figures and Beyond by Yanik Silver

The Intangibles. The X-Factors.
1. The Big Idea
2. Your Vision
3. High Margins and Premium Prices
4. Get It Out The Door
5. Test and Improve
6. Listen and Shift
7. Create Zealots
8. What's Next?
9. Tap Your Mastermind
10. Create the Fun
11. Create the Impact
Shattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan.

We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to you
These maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success.

The MAVERICK philosophy:
Set your own rules
Make more money
Have more fun
Experience a rich life
And give more to make a difference

Product Details

ISBN-13: 9781599184357
Publisher: Entrepreneur Press
Publication date: 02/28/2012
Pages: 240
Product dimensions: 6.06(w) x 8.78(h) x 0.56(d)

About the Author

Yanik Silver (Potomac, MD) is a serial entrepreneur who has successfully bootstrapped 8 different product and service ideas to reach the 7-figure sales mark without funding, taking on debt or even a real business plan. He’s been featured on Fox Business News,, USA Today,, MSN Money,,,, The Boston Globe, Denver Business Journal, and many others.

Table of Contents

Acknowledgments vii

X-Factor 1 The Big Idea 1

It's Got to Be a BIG Idea or "Hook" 1

Five Ways to Work on Your BIG Idea 4

"Borrowing" the Big Hook or Big Idea 11

X-Factor 2 Your Vision 15

What Do You Really, Really Want? 15

Zingerman's Back Story 16

The Power of Visioning a Positive Future 17

Ari Weinzweig Interview: How to Develop Your Ideal Vision for Your Great Business and Perfect Future 18

An Exemplary Vision 43

X-Factor 3 High Margins and Premium Prices 47

Why Don't They Sell Ferraris at Kmart? 47

Six Reasons Why You Should Charge Premium Prices for Your Product or Service 48

Three Steps to Ensure Your Product or Offering Has High Perceived Value 50

X-Factor 4 Get it Out the Door 55

It'll Never Be Perfect-Deal With It 55

Get Paid Before You Create Just About Anything 57

How to Come up with a Powerful Name for a New Product or Service 68

X-Factor 5 Test and Improve 75

How Much Higher is High? 75

Test Different Wording 75

Test Different Colors 76

Create a Variety of Banner Ads to Test 77

A Wild Way to Increase Conversion from 25 to 40 Percent 78

X-Factor 6 Listen and Shift 81

8-Ball Side Pocket and Off the Bank 81

The Unusual Way to Stumble onto Success 82

Unintended Success Stories 83

X-Factor 7 Create Zealots, Super Fans, and Advocates 85

I Loooove You, Man! 85

Stories Spread the Message 86

Insider Disclosure 88

Privileges of Insiders 89

Insider Language and Rituals 89

Being Part of the Group 90

Physical Symbol of Insiders 90

Being Part of Something Bigger 91

Us vs. Them 92

Personality 94

Community and Identity 95

Community Makes Buying Decisions 95

X-Factor 8 What's Next? 99

Take Your Customer by the Hand-and Show Them The Way! 99

Thank-You Page After an Order 100

Thank-You Page After Opt-in 101

Capturing and Using Birthdays 102

Cashing in on Events and Breaking News 105

Instead of: "What's Next?" Try: "What Happened Before?" 117

X-Factor 9 Connecting and Tapping Your Mastermind 119

How to Create a Powerful Network _119

Master Mind Groups 121

Why You Need a Master Mind Group 121

Mentors and Thought Provokers 124

X-Factor 10 Create the Fun 125

Maverick Rule 31 says "Make your business AND doing business with you FUN!" 125

Let's Start 126

A Few More Sites with Personality 127

Themed Marketing for Mavericks 127

The Birthday Bash 128

Underground® Online Seminar Redux 131

Count Yanik 134

Does All This "Fun" Stuff Actually Translate to Sales? 137

Adding More Fun to a Regular Business 138

Creating More Fun Away from Business 138

Creating your Ultimate Big Life List 139

How Do You Get Your Big List Completed? 141

Why Isn't There Recess for Entrepreneurs? 143

Shutting Down Your Excuses 144

X-Factor 11 Create the Impact 149

The Maverick Method of Giving More 149

Where I Found This 150

You Cannot Outgive the Universe 151

Time, Talent, and Treasure 151

Making a Difference by Engaging Your Passion 152

Real-Time Fundraising 152

Buy One, Give One 153

Frank McKinney Interview: Extreme Success Secrets 154

11 X-Factors to Live By 177

The Maverick Startup Strategy 177

About the Author 179

Index 183

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