With the emphasis firmly on creativity and individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce an original and compelling site that will keep visitors coming back for more. Debunking the many myths and obstacles surrounding web design, Max Hits inspires readers to start exploring the possibilities for themselves, while proving that you don't need big budgets or the latest technology to produce a successful site. Read how to gain the most benefit from research and planning, and learn practical processes of design, navigation, and content management. Key issues such as accessibility, usability, and information architecture are discussed and analyzed, with case studies and examples. But successful websites aren't just built: they have to be actively promoted and marketed. Max Hits shows you how to construct and deliver an effective on-line marketing strategy, how to provide 'sticky content' and, crucially, how to bump your site up the search-engine rankings. Following the guidelines and techniques explained in the book, there's no reason why you can't be the proud owner of a compelling, successful site -- so go for it!