MBA's Guide to the Internet

MBA's Guide to the Internet


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MBA's Guide to the Internet by Stephen L. Nelson, Michael Jang, Pat Coleman

Beginning with fast-paced but thorough tutorials of the basics of working with the Internet, this guide gives the executive user an overview of Web browsing, the Internet's architecture, e-mail, newsgroups, and FTP (File Transfer Protocol) servers. Ways to use these tools to perform business research and techniques for using online business and government resources are discussed. Also included are step-by-step instructions for six common Internet business projects, including setting up a Web site, setting up a Web store, publishing an e-mail newsletter, using the Internet for publicity and promotion, using the Internet to recruit and as an employment tool, and setting up and managing an investment portfolio.

Author Biography: Stephen L. Nelson is the author of Effective Executive's Guide to Project 2000, Quicken 2000 for Windows for Dummies, and QuickBooks 2000 for Dummies. His books on using computers in business have sold more than three million copies. He lives in Seattle, Washington. Pat Coleman is a technical editor and the coauthor of Effective Executive's Guide to Project 2000 and Windows 2000: In Record Time. She lives in Houston, Texas.

Product Details

ISBN-13: 9780967298160
Publisher: Redmond Technology Press
Publication date: 12/28/2000
Pages: 720
Product dimensions: 7.38(w) x 9.13(h) x 2.01(d)

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