by Cath Senker

Hardcover(Library Binding)

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McDonald's by Cath Senker

Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:

● The bright business minds behind McDonald's remarkable rise.

● How the company's famous products—from the Big Mac to the Happy Meal—came to be.

● Which marketing and public relations strategies turned McDonald's into a powerful brand.

From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.

Product Details

ISBN-13: 9781512405903
Publisher: Lerner Publishing Group
Publication date: 01/01/2016
Series: Big Brands Series
Pages: 32
Product dimensions: 8.90(w) x 10.80(h) x 0.30(d)
Lexile: 1170L (what's this?)
Age Range: 9 - 12 Years

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