Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck.
Some leaders believe that they need to be mean in order to be effective. Their lack of compassion creates negative relationships that lowers performance and profits!
Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders, and employees how more emotional communication increases profits and enhances lives. You’ll learn:
- Why employees are unhappy and the power of empathy to turn things around.
- How organizational charts disengage employees by neglecting the human element.
- Why empathy seems counter-intuitive to success.
- The secrets to a happy, meaningful and impactful career.
If you’re ready to enjoy a more gratifying professional and personal life, this book’s stories and proven tips will help get you there – even if Mean People Suck.
|Publisher:||Marketing Insider Group|
|Product dimensions:||5.50(w) x 8.50(h) x 0.38(d)|
Table of Contents
My 53 Jobs, the Shocking Decline of Empathy, and the Surprising Secret to Success
CHAPTER 1: YOUR JOB SUCKS
Why I Got Fired, the Illusion Point, and the Key to Stopping Wasted Efforts
CHAPTER 2: YOUR COMPANY SUCKS
The Real Org Chart, the Bullseye, and Larry’s Lost Prediction
CHAPTER 3: YOUR MANAGER SUCKS
Becoming a CEO, Champion Leaders, and the One Question
CHAPTER 4: OUR CUSTOMERS KNOW WE SUCK
Disruption, the Customer Journey,
and Why Customers Don’t Care About Brands
CHAPTER 5: DON’T SUCK
Just Ask Google, What’s in It for Me, and Getting Closer to Customers
CHAPTER 6: EMPATHY WINS
Empathy Makes Us Human, Better Business Results, and the Empathy Series
CHAPTER 7: TELL THE STORY
The Significant Objects Project, Pixar’s Storytelling Formula, and Jill’s Team of Storytellers
CHAPTER 8: SELL THE STORY
The Content Loop, Sell Your Boss on Empathy, and How to Push Back
CHAPTER 9: BE KIND. BE COOL. BE YOU.
5 Tips to Deeper Empathy, Pour Your Fans a Beer, and the Secret to a Happy Life