Measuring the Impact of Your Web Site

Measuring the Impact of Your Web Site


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Measuring the Impact of Your Web Site by Robert W. Buchanan, Charles Lukaszewski

After the mad rush to get on the Web, businesses are only now taking a close look at their Web sites and attempting to justify the investment. New tools for measuring Web site traffic and tracking visitor behavior are now available. This book offers in-depth advice and guidelines on benchmarking, measuring and managing a productive Web site. It helps you select the right tool for the job and explains and interprets valuable data on customer impact and revenue opportunities. Extensive case studies from over 50 pioneer companies including Chrysler, US West, Federal Express and 3M, illustrate how this valuable methodology works in real corporate settings.

Includes companion Web site with ...

• All the HTML pages from the book, along with the code

• Updates on new HTML codes and browser compatibility issues

• Links to other resources

Product Details

ISBN-13: 9780471172499
Publisher: Wiley
Publication date: 02/10/1997
Pages: 316
Product dimensions: 7.56(w) x 9.25(h) x 0.79(d)

About the Author

ROBERT W. BUCHANAN, Jr., is a network consultant to major Internet vendors, including Netscape, Microsoft, and Novell.

CHARLES LUKASZEWSKI is President of eWorks!, a provider of Internet products and services. He is also a web site management consultant and frequent contributor to leading industry publications, including MacWeek, Network World, and PR Tactics.

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