Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

by Larraine Segil

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Overview

Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances by Larraine Segil

?Larraine Segil provided valuable, insightful, and solid ideas by presenting useful diagnostic methods, ideas, tools, and key points for successful alliance development, an essential tool in business survival.? ?Ron Khormaei, Ph.D., Section Manager Personal Printing, Hewlett Packard Company With the factors of accurately measuring an alliance ? productivity, decision making, team performance, new customers, and damage control ? obtaining a precise measurement can be a complex and overwhelming task. Knowing the specific measurement to use at what point in the life cycle of the alliance is critical. Measuring the Value of Partnering offers a system for measuring relationship contributions throughout the alliance, from creation to implementation to termination. Featuring case studies from interviews with key players at IBM, Hewlett-Packard, Starbucks, Staples, Hyundai, and other organizations, author Larraine Segil helps readers develop appropriate metrics and shows how ? and when ? to use these tools accurately, intelligently, and for maximum impact. Timeless and practical, this republication of Measuring the Value of Partnering provides a multitude of tools to help any alliance perform to maximum organizational advantage.

Product Details

ISBN-13: 9781491730119
Publisher: iUniverse, Incorporated
Publication date: 04/21/2014
Pages: 298
Product dimensions: 7.50(w) x 9.25(h) x 0.62(d)
Age Range: 17 Years

About the Author

Larraine Segil (Los Angeles, CA) is the cofounder of The Lared Group, an international management consulting firm specializing in business relationships. She has written and edited numerous books on the subject, including Intelligent Business Alliances and Partnering (0-8144-0757-9).

Table of Contents

1. The Alliance Lifecycle
2. The Five Stakeholders of Alliances
3. Development Metrics
4. Implementation Metrics
5. Avnet - The Premier Alliance Company
6. Women-Owned Businesses and the Government
7. IBM and Alliances
8. The HP/Compaq Merger and Integration
9. Staples and Valley Crest
10. Hotels and Hyundai
11. Starbucks
12. Computer Gaming and Alliance Metrics
13. Conclusion

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