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Media and Impact: An Introduction to Mass Media / Edition 6

Media and Impact: An Introduction to Mass Media / Edition 6

by Shirley Biagi


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Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.

Product Details

ISBN-13: 9780534597061
Publisher: Wadsworth
Publication date: 08/01/2002
Edition description: Older Edition
Pages: 464
Product dimensions: 6.30(w) x 9.06(h) x (d)

About the Author

Shirley Biagi is Professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish, and Korean editions. Biagi has authored several other Wadsworth communications texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS and ISSUES AND INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. She is co-author, with Marilyn Kern-Foxworth, of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. From 1998–2000, Biagi was editor of AMERICAN JOURNALISM, the national media history quarterly published by the American Journalism Historians Association. She has served as guest faculty for the University of Hawaii, the Center for Digital Government, the Poynter Institute, the American Press Institute, the National Writers Workshop, and the Hearst Fellowship Program at the HOUSTON CHRONICLE, and as an Internet and publications consultant to the California State Chamber of Commerce. Biagi also was one of eight project interviewers for the award-winning Washington (D.C.) Press Club Foundation's Women in Journalism Oral History Project, sponsored by the National Press Club. Interviewers completed fifty-seven oral histories of female pioneers in journalism, and the results are available free on the Press Club's website at In 2007, Biagi was nominated and served as a delegate to the Oxford Round Table's conference entitled Ethical Sentiments in Government at Pembroke College in Oxford, England. Biagi's other international experience includes her current position on the board of the Arab-UnitedStates Association of Communication Educators (AUSACE), and guest lectureships at Al Ahram Press Institute in Cairo, Egypt, and Queensland University in Brisbane, Australia.

Table of Contents

1. You in the Digital Age. 2. Understanding Mass Media. 3. Digital Media and the Web. 4. Books. 5. Newspapers. 6. Magazines. 7. Recordings. 8. Radio. 9. Movies. 10. Television. 11. Advertising. 12. Public Relations. 13. News and Information. 14. Mass Media and Social Issues. 15. Law and Regulation. 16. Ethical Practices and Policies. 17. Global Media Markets Glossary of Media Terms. Student Resource Guide. References Cited Index.

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