Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis / Edition 1 available in Hardcover
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Media, Audiences, Effects teaches students how to evaluate media effects research and better understand the role media play in our everyday lives. This text introduces readers to over 300 contemporary research studies focusing on 12 important topic areas, including television violence, gender and ethnicity, sexuality and pornography, and advertising bans. It provides a framework for understanding how researchers study media effects and what mass communication theory and research tell us about the relationship between media and society.
|Edition description:||New Edition|
|Product dimensions:||6.92(w) x 8.89(h) x 0.63(d)|
Table of ContentsEach chapter concludes with “Notes,” “Activities,” “Questions,” “Additional Reading,” and “Summary.”
1. Introduction to the Study of Media and Audiences.
Mass Media—Memories of a Not-So-Distant Landscape.
Today's Evolving Media Landscape.
Mass Media Defined.
The Interplay Between Mass and Other Communication Spheres.
Models and Mass Communication Study.
Consolidation, Conglomeration, and Message Homogeneity.
Media Effects—A Problematic Term.
Technology, Innovation, and Trends in Media Effects Research.
Theories, Research, Methodology.
2. Quantitative Media Effects Research.
Basic Assumptions, Deductive Approaches.
Theories, Constructs, Variables.
Replicability and Reliability.
Non-Inferential and Inferential Statistics.
Inferential Statistics and Probability.
3. Qualitative Media Effects Research.
Basic Assumptions, Inductive Approaches.
Theories and Qualitative Research.
Types of Qualitative Research.
4. Media and Health.
Preventative Health Care.
Summary—Health Promotion or Disease Prevention.
5. Tobacco and Alcohol Advertising.
6. Children and Advertising.
7. Televison and Education.
Television and Academic Achievement
Summary—Television and Academic Achievement
Television and Instruction
Summary—Television and Instruction.
8. Race and Ethnic Stereotyping.
Summary—Race and Ethnic Stereotyping
9. Sex and Gender Stereotyping.
Summary—Sex and Gender Stereotyping
10. Televison Sex and Sexuality, Pornography.
Television Sex and Sexuality.
Summary—Television Sex and Sexuality.
11. Children, Television, and Violence.
Summary—Children, Television, and Violence.
12. Music Videos.
13. Video Games.
14. Television News.
15. Television and Presidential Politics.
News and Politics.
Summary—Television and Presidential Politics.