ISBN-10:
0205395678
ISBN-13:
9780205395675
Pub. Date:
09/15/2004
Publisher:
Pearson
Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis / Edition 1

Media, Audiences, Effects: An Introduction to the Study of Media Content and Audience Analysis / Edition 1

by Paul J. Traudt

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Product Details

ISBN-13: 9780205395675
Publisher: Pearson
Publication date: 09/15/2004
Edition description: New Edition
Pages: 224
Product dimensions: 6.92(w) x 8.89(h) x 0.63(d)

Table of Contents

Each chapter concludes with “Notes,” “Activities,” “Questions,” “Additional Reading,” and “Summary.”

Preface.

1. Introduction to the Study of Media and Audiences.

Mass Media—Memories of a Not-So-Distant Landscape.

Today's Evolving Media Landscape.

Mass Media Defined.

Mass Communication.

The Interplay Between Mass and Other Communication Spheres.

Models and Mass Communication Study.

Consolidation, Conglomeration, and Message Homogeneity.

Media Effects—A Problematic Term.

Technology, Innovation, and Trends in Media Effects Research.

Theories, Research, Methodology.

2. Quantitative Media Effects Research.

Basic Assumptions, Deductive Approaches.

Theories, Constructs, Variables.

Replicability and Reliability.

Non-Inferential and Inferential Statistics.

Inferential Statistics and Probability.

Sampling.

Content Analyses.

Experiments.

Surveys.

3. Qualitative Media Effects Research.

Basic Assumptions, Inductive Approaches.

Theories and Qualitative Research.

Types of Qualitative Research.

4. Media and Health.

Eating Disorders.

Summary—Eating Disorders.

Preventative Health Care.

Summary—Health Promotion or Disease Prevention.

5. Tobacco and Alcohol Advertising.

Tobacco Advertising.

Summary—Tobacco Advertising.

Alcohol Advertising

Summary—Alcohol Advertising.

Advertising Bans

Summary—Advertising Bans.

6. Children and Advertising.

Content Analyses

Experiments

Surveys

Qualitative

7. Televison and Education.

Television and Academic Achievement

Summary—Television and Academic Achievement

Television and Instruction

Summary—Television and Instruction.

8. Race and Ethnic Stereotyping.

Content Analyses

Experiments

Surveys

Qualitative

Summary—Race and Ethnic Stereotyping

9. Sex and Gender Stereotyping.

Content Analysis

Experiments

Surveys

Qualitative

Summary—Sex and Gender Stereotyping

10. Televison Sex and Sexuality, Pornography.

Television Sex and Sexuality.

Summary—Television Sex and Sexuality.

Pornography.

Summary—Pornography.

11. Children, Television, and Violence.

Content Analyses.

Experiments.

Surveys.

Qualitative.

Summary—Children, Television, and Violence.

12. Music Videos.

Content Analyses.

Experiments.

Surveys.

Qualitative.

Summary—Music Videos.

13. Video Games.

Content Analyses.

Experiments.

Surveys.

Summary—Video Games.

14. Television News.

Content.

Experiments.

Surveys.

Summary—News.

15. Television and Presidential Politics.

News and Politics.

Political Advertising.

Political Knowledge.

Summary—Television and Presidential Politics.

Glossary.

Name Index.

Subject Index.

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