This book focuses on how everyday media such as Facebook, iTunes andGoogle can be understood in new ways for the21st centurythrough ideas of convergence.Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.
|Publisher:||Macmillan Education UK|
|Product dimensions:||5.50(w) x 8.60(h) x 0.80(d)|
About the Author
GRAHAM MEIKLE is Senior Lecturer in Communications, Media & Culture at the University of Stirling, UK. He is the author ofInterpreting News (2008)and Future Active: Media activism and the Internet (2003) and the co-editor of News Online: Transformations & Continuities(2010).
SHERMAN YOUNG is an Associate Professor in the Department of Media, Music, Communication and Cultural Studies and the Associate Dean of Learning and Teaching in the Faculty of Arts at Macquarie University, Australia. He is the author of The Book is Dead, Long Live the Book (2007).
Table of Contents
Acknowledgments Introduction Content, Computing, Communications Convergent Media Industries From Broadcast to Social Media Never Ending Stories Creative Audiences Making the Invisible Visible Time, Space and Convergent Media Regulation, Policy and Convergent Media Conclusion References