From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass mediaits industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergencehow the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.
|Edition description:||Older Edition|
|Product dimensions:||13.30(w) x 10.40(h) x 0.60(d)|
Table of Contents
Part I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Choosing Sources. 13. Society and Political Issues: Shaping the Arguments. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary. Media Information Resource Guide.