Media Literacy: Keys to Interpreting Media Messages / Edition 4 available in Paperback
Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.
• Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars
• Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media
• Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change
|Edition description:||New Edition|
|Product dimensions:||6.00(w) x 9.20(h) x 1.30(d)|
About the Author
Art Silverblatt, PhD, is professor of communications and journalism at Webster University, St. Louis, MO, and vice president of Gateway Media Literacy Partners (GMLP), a regional media literacy consortium.
Andrew Smith is full-time professor in the School of Communications at Lindenwood University, teaching courses in media literacy, mass communication, film, and interactive media.
Don Miller is faculty at Webster University School of Communication.
Julie Smith is professor of media literacy at Webster University.
Nikole Brown is a graduate student in media literacy/education at Webster University.
Table of Contents
PART 1 INTRODUCTION
Chapter 1: Introduction to Media Literacy
PART II KEYS TO INTERPRETING MEDIA MESSAGES
Section I: Process
Chapter 2: Elements of Communication
Chapter 3: Process
Chapter 4: Process
Section II: Context
Chapter 5: Historical Context
Chapter 6: Cultural Context
Chapter 7: Structure
Section III: Framework
Chapter 8: Framework
Chapter 9: Framework
Section IV: Production Elements
Chapter 10: Production Elements
Chapter 11: Production Elements
Point of View
Part III: Media Formats
Chapter 12: Journalism
Chapter 13: Advertising
Chapter 14: American Political Communications
Chapter 15: Digital Media
PART IV: ISSUES AND OUTCOMES
Chapter 16: Issues in Media Communication