Media Literacy / Edition 2

Media Literacy / Edition 2

by W. James Potter
Pub. Date:
SAGE Publications
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Media Literacy / Edition 2

Media Literacy introduces students to the fascinating world that operates behind media messages.

Examples and exercises are used to support the key ideas, while students are invited to analyze media from the points of view of a psychologist, an economist, an advertiser, a journalist, a media critic, a producer and a policymaker. This approach enables them to establish knowledge structures from which they can discern between the media effects which are positive - and have value as instruction or entertainment - and those which are negative.

Product Details

ISBN-13: 9780761909262
Publisher: SAGE Publications
Publication date: 01/08/1998
Edition description: Second Edition
Pages: 438

Table of Contents

Part IFoundations
1.What Is Media Literacy?2
2.Developing Media Literacy16
3.The Skills of Media Literacy36
4.Importance of Knowledge Structures58
Part IIKnowledge Structures of Media Content
5.What Is News?84
6.What Is Entertainment?112
7.Commercial Advertising134
Part IIIKnowledge Structures of Media Industries
8.Development of the Mass Media Industries156
9.Economic Perspective166
10.Who Owns and Controls the Media?186
11.Profiles of Media Industries206
12.What Is an Audience?242
Part IVKnowledge Structures of Media Effects
13.Broadening Our Perspective on Media Effects258
14.Immediate Effects of Media on Individuals268
15.Long-Term Media Effects on Individuals278
16.How Do the Effect Processes Work?298
17.Media Influence on Institutions314
Part VPutting It All Together
18.The Importance of Real-World Information342
19.The Media Literacy Perspective360
20.Strategies for Increasing Media Literacy376
About the Author423

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