Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.

Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition.

by Dennis F. Herrick

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Overview

Media Management in the Age of Giants: Business Dynamics of Journalism. Second Edition. by Dennis F. Herrick

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Product Details

ISBN-13: 9780826351647
Publisher: University of New Mexico Press
Publication date: 08/15/2012
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 416
Sales rank: 900,619
File size: 3 MB

About the Author

Dennis F. Herrick has extensive media experience including ten years as a daily newspaper reporter, eight years as a congressional chief of staff, and twelve years as owner and publisher of a group of weekly newspapers. He taught at the University of Iowa and is an emeritus member of the journalism faculty at the University of New Mexico.

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