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Taylor & Francis
Media Messages and Public Health: A Decisions Approach to Content Analysis / Edition 1

Media Messages and Public Health: A Decisions Approach to Content Analysis / Edition 1


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Product Details

ISBN-13: 9780805860245
Publisher: Taylor & Francis
Publication date: 10/30/2008
Pages: 288
Product dimensions: 6.00(w) x 9.00(h) x 0.80(d)

About the Author

Amy B. Jordan (Ph.D., University of Pennsylvania) is the director of the Media and the Developing Child research area of the Annenberg Public Policy Center of the University of Pennsylvania, where she studies children’s media policy.

Dale Kunkel (Ph.D., Annenberg School, University of Southern California) is Professor of Communication at the University of Arizona, where he studies children and media issues from diverse perspectives.

Jennifer Manganello (M.P.H., Boston University; Ph.D., Johns Hopkins School of Public Health) is Assistant Professor of Health Policy, Management, and Behavior at the University at Albany. Her research interests include children's health and media effects on policy and health behavior.

Martin Fishbein (Ph.D., University of California Los Angeles) is the Harry C. Coles Jr. Distinguished Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. His research interests include communication and persuasion.

Table of Contents

List of Illustrations viii

List of Tables ix

Contributors x

Preface xiv

Part 1 Conceptual Issues 1

1 Using Theory to Inform Content Analysis Jennifer Manganello Martin Fishbein 3

2 Linking Content Analysis and Media Effects Research Dale Kunkel 15

Part 2 Research Design Issues 33

3 Defining and Measuring Key Content Variables W. James Potter 35

4 Sampling and Content Analysis: An Overview of the Issues Amy B. Jordan Jennifer Manganello 53

5 Reliability for Content Analysis Kimberly A. Neuendorf 67

6 Research Ethics in Content Analysis Nancy Signorielli 88

Part 3 Case Studies 97

7 Teens and the New Media Environment: Challenges and Opportunities Srividya Ramasubramanian Suzanne M. Martin 99

8 Sexually Explicit Content Viewed by Teens on the Internet Laura F. Salazar Pamela J. Fleischauer Jay M. Bernhardt Ralph J. Diclemente 116

9 (De)coding Television's Representation of Sexuality: Beyond Behaviours and Dialogue Lynn Sorsoli L. Monique Ward Deborah. L. Tolman 137

10 Linking Media Content to Media Effects: The RAND Television and Adolescent Sexuality Study Rebecca L. Collins Marc N. Elliott Angela Miu 154

11 Health Messages on Prime-time Television: A Longitudinal Content Analysis Sheila T. Murphy Holley A. Wilkin Michael J. Cody Grace C. Huang 173

12 Receiver-oriented Message Analysis: Lessons from Alcohol Advertising Erica Weintraub Austin 192

13 Violent Video Games: Challenges to Assessing Content Patterns Katherine M. Pieper Elaine Chan Stacy L. Smith 211

Part 4 The Big Picture 231

14 Non-academic Audiences for Content Analysis Research D. Charles Whitney Ellen Wartella Dale Kunkel 233

15 Advancing the Science ofContent Analysis Amy B. Jordan Dale Kunkel Jennifer Manganello Martin Fishbein 246

Subject index 259

Author index 265

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