Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced / Edition 6

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced / Edition 6

ISBN-10:
0495570087
ISBN-13:
9780495570080
Pub. Date:
07/28/2009
Publisher:
Cengage Learning

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Overview

Media Now, 2010 Update: Understanding Media, Culture, and Technology, Enhanced / Edition 6


MEDIA NOW, 2010 Update, 6th Edition, encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW develops students' media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge they need to thrive. The 2010 Update of the Sixth Edition provides a comprehensive, up-to-date introduction to today's global media environment with a focus on ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Product Details

ISBN-13: 9780495570080
Publisher: Cengage Learning
Publication date: 07/28/2009
Edition description: Older Edition
Pages: 573
Product dimensions: 8.50(w) x 10.80(h) x 1.10(d)

Table of Contents


Preface. 1. The Changing Media. 2. Media and Society. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8/ Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. 13. Media Uses and Effects. 14. Media Policy and Law. 15. Media Ethics. 16. Global Communications Media.

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