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Media Now: Understanding Media, Culture, and Technology / Edition 8
     

Media Now: Understanding Media, Culture, and Technology / Edition 8

by Joseph Straubhaar, Robert LaRose, Lucinda Davenport
 

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ISBN-10: 1133311369

ISBN-13: 9781133311362

Pub. Date: 01/01/2013

Publisher: Cengage Learning


MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up

Overview


MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Product Details

ISBN-13:
9781133311362
Publisher:
Cengage Learning
Publication date:
01/01/2013
Edition description:
Older Edition
Pages:
608
Sales rank:
1,186,171
Product dimensions:
8.50(w) x 10.80(h) x 0.90(d)

Table of Contents


PART I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. PART II: THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. PART III: MEDIA ISSUES. 13. Video Games. 14. Media Uses and Impacts. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.

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