Media Now: Understanding Media, Culture, and Technology / Edition 8

Media Now: Understanding Media, Culture, and Technology / Edition 8

ISBN-10:
1133311369
ISBN-13:
9781133311362
Pub. Date:
01/01/2013
Publisher:
Cengage Learning
Select a Purchase Option (Older Edition)
  • purchase options
    $51.87 $247.95 Save 79%
    • Free return shipping at the end of the rental period details
    • Textbook Rentals in 3 Easy Steps  details
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options
    $113.63 $247.95 Save 54% Current price is $113.63, Original price is $247.95. You Save 54%.
    icon-error
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options

Overview

Media Now: Understanding Media, Culture, and Technology / Edition 8


MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

Product Details

ISBN-13: 9781133311362
Publisher: Cengage Learning
Publication date: 01/01/2013
Edition description: Older Edition
Pages: 608
Product dimensions: 8.50(w) x 10.80(h) x 0.90(d)

Table of Contents


PART I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. PART II: THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. PART III: MEDIA ISSUES. 13. Video Games. 14. Media Uses and Impacts. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews