Media Now: Communications Media in the Information Age

Media Now: Communications Media in the Information Age

by Joseph Straubhaar, Robert LaRose

Paperback(3RD BK&CDR)

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This introductory text, known for its innovative coverage of technology and convergence, offers a streamlined narrative and an expanded Table of Contents. The text addresses the main media channels in our society, their interdependence in light of emergent technologies, foundation theories, and traditional concepts. This new edition has been revised to offer increased coverage of culture and media, the political economies of media, as well as offering students the opportunity to learn in a multimedia environment through the integrated technology that is the hallmark of this edition.

Product Details

ISBN-13: 9780534551322
Publisher: Cengage Learning
Publication date: 01/28/2001
Edition description: 3RD BK&CDR
Pages: 576
Product dimensions: 7.94(w) x 9.94(h) x 0.90(d)

About the Author

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at

Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was recently honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper "The Problem of Media Habits". Dr. LaRose conducts research on the uses and effects of the Internet and has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at

Table of Contents

Preface. Introduction: Media and the Information Age. 1. Changing Media Environment. Media Convergence. The Evolution of the Media. Conventional View of the Media. Media. The Digital Revolution. Summary and Review. 2. Media Theory. Media Economics. Critical Studies. Social Functions of the Media. Behavioral Theories. Diffusion of Innovations. Summary and Review. The Media. 3. Books and Magazines. A Brief History of Print Communication. Technology Trends in Books and Magazines. Industry Organization. Book and Magazine Genres and Contents. Policy Issues for Books and Magazines. Summary and Review. 4. Newspapers. A Brief History of Newspaper Publishing. Trends in Newspaper Technology. Newspaper Industry Organization. Newspaper Content and Genres. Newspaper Policy and Ethics Issues. Summary and Review. 5. Radio and Recorded Music. How the Sound Began. Trends in Audio Technology. What's On the Radio? Impacts, Policy and Ethical Issues. Summary and Review. 6. Film and Video. A Brief History of Film. Trends in Film Technology. Film Genres. Industry Organization. Policy, Social, and Ethical Issues. Summary and Review. 7. Television and Cable. Technology: Inside Your TV. Industry: Who Runs the Show? Genres: What's on TV? Issues: Out of the Wasteland? Summary and Review. 8. Computer Media and the Internet. History: From Bombs to Bugs Bunny. Technology: Moore's Law. Content: What's on the Internet? Industry: David vs. Goliath. Issues: Who Shall Rule the Web? Summary and Review. 9. Communications Infrastructure. History: Access for All. Technology: Understanding the Infrastructure. Infrastructure Services. The Industry: The Infrastructure Mosaic. Issues: Infrastructure for Everyone. Summary and Review. 10. Public Relations. History of Public Relations. Trends in Public Relations Technology. Forms of Public Relations. Public Relations Issues. Summary and Review. 11. Advertising. A Brief History of Advertising. Trends in Advertising Technology. Advertising Industry Organization. Advertising Genres. Advertising Issues. Summary and Review. Media Issues. 12. Media and the Individual. Researching Media Effects. Theories of Media Effects. Communications Media and Antisocial Behavior. Communications Media and Prosocial Behavior. Summary and Review. 13. Media and Society. Understanding Societal Effects. Social Issues. Media and Social Institutions. Summary and Review. 14. Media Policy, Law, and Ethics. Policy, Law, and Ethics in Communication. Key Communication Policies. The Policymaking Process. Ethics in the Communications media. Summary and Review. 15. Globalization of Communications Media. Media: Global, Regional, National, Local. Comparisons of National Communications Media Systems. Media and Information Flows. Globalization of Media Companies and Operations. Major Media Systems: National and Global. Regulation o f International Media. Issues in the Globalization Media. Summary and Review. Credits. Glossary. References. Index.

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