Media Now: Understanding Media, Culture, and Technology / Edition 6

Media Now: Understanding Media, Culture, and Technology / Edition 6

ISBN-10:
0495565954
ISBN-13:
9780495565956
Pub. Date:
09/29/2008
Publisher:
Cengage Learning

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Overview

Media Now: Understanding Media, Culture, and Technology / Edition 6

In this fifth edition of a lively introductory text for undergraduates, Straubhaar (University of Texas) and LaRose (Michigan State University) update material to reflect the latest technological advances and media trends. There is a new chapter devoted to the recording industry, and there is new material on wi-fi, iTunes, Netflix, and media coverage of recent events. New boxes highlight global perspectives on issues such as cross-border public relations and the offshoring of information sector jobs. The revised art program includes 100 new figures and color photos. A one-year subscription to Wired is now included in the price of the text. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9780495565956
Publisher: Cengage Learning
Publication date: 09/29/2008
Edition description: Older Edition
Pages: 573
Product dimensions: 8.40(w) x 10.70(h) x 0.90(d)

Table of Contents


PART I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. PART II: THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. PART III: MEDIA ISSUES. 13. Video Games. 14. Media Uses and Impacts. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.

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