In this fifth edition of a lively introductory text for undergraduates, Straubhaar (University of Texas) and LaRose (Michigan State University) update material to reflect the latest technological advances and media trends. There is a new chapter devoted to the recording industry, and there is new material on wi-fi, iTunes, Netflix, and media coverage of recent events. New boxes highlight global perspectives on issues such as cross-border public relations and the offshoring of information sector jobs. The revised art program includes 100 new figures and color photos. A one-year subscription to Wired is now included in the price of the text. Annotation ©2005 Book News, Inc., Portland, OR
|Edition description:||Older Edition|
|Product dimensions:||8.40(w) x 10.70(h) x 0.90(d)|
Table of Contents
PART I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. PART II: THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. PART III: MEDIA ISSUES. 13. Video Games. 14. Media Uses and Impacts. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.