Media Now: Understanding Media, Culture, and Technology (with InfoTrac 1-Semester, vMentor?Communications 1-Semester, Premium Web Site Printed Access Card / Edition 5 available in Paperback
Do your students understand how they are affected by the media they use? Do they understand how technology works, develops and changes over time? MEDIA NOW is the first mass communication text to encourage students to think critically about the media and its effects on culture and also provide them with a thorough understanding of how the media technologies develop, operate, converge and affect our greater society. Unlike other introductory mass communication books, MEDIA NOW prepares students for their careers in the expanded field of telecommunications, interactive media, and traditional media industries, by providing them with a book that will not only excite them but teach them the foundational theories, concepts and technical knowledge to help them thrive.
Table of Contents
Preface. Part One: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. Part Two: THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Communications Infrastructure. Part Three: MEDIA ISSUES. 13. Media Uses and Effects. 14. Media Policy and Law. 15. Media Ethics. 16. Global Communications Media.