Pub. Date:
Cengage Learning
Media Now: Understanding Media, Culture, and Technology / Edition 9

Media Now: Understanding Media, Culture, and Technology / Edition 9

by Joseph Straubhaar


View All Available Formats & Editions
Current price is , Original price is $247.95. You
Select a Purchase Option (Older Edition)
  • purchase options
    $54.45 $247.95 Save 78% Current price is $54.45, Original price is $247.95. You Save 78.0399274047187%.
    • Free return shipping at the end of the rental period details
    • Textbook Rentals in 3 Easy Steps  details
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.
  • purchase options
    $119.31 $247.95 Save 52% Current price is $119.31, Original price is $247.95. You Save 52%.
    Note: Access code and/or supplemental material are not guaranteed to be included with textbook rental or used textbook.


Media Now: Understanding Media, Culture, and Technology / Edition 9

In this fifth edition of a lively introductory text for undergraduates, Straubhaar (University of Texas) and LaRose (Michigan State University) update material to reflect the latest technological advances and media trends. There is a new chapter devoted to the recording industry, and there is new material on wi-fi, iTunes, Netflix, and media coverage of recent events. New boxes highlight global perspectives on issues such as cross-border public relations and the offshoring of information sector jobs. The revised art program includes 100 new figures and color photos. A one-year subscription to Wired is now included in the price of the text. Annotation ©2005 Book News, Inc., Portland, OR

Product Details

ISBN-13: 2901305080354
Publisher: Cengage Learning
Publication date: 01/01/2015
Series: MindTap Course List Series
Edition description: Older Edition
Pages: 640
Product dimensions: 10.70(w) x 8.40(h) x 0.90(d)

About the Author

Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at

Dr. Robert LaRose is an Emeritus full professor in the Department of Media and Information at Michigan State University. He was recently honored with the MSU William J. Beal Outstanding Faculty Award. Other accolades include the Outstanding Article Award of the Year in the field of communication from the International Communication Association and the McQuail Award for the Best Article Advancing Communication Theory from Amsterdam School of Communication Research for his 2010 paper "The Problem of Media Habits". Dr. LaRose conducts research on the uses and effects of the Internet and has published and presented numerous articles, essays, and book chapters on computer-mediated communication, social cognitive explanations of the Internet and its effects on behavior, understanding Internet usage, privacy, and more. In addition to his teaching and research, he is an avid watercolor painter and traveler. Visit Professor LaRose at

Dr. Lucinda Davenport is the Director of the School of Journalism at Michigan State University, a nationally accredited program since 1949. She previously served as Associate Dean for Graduate Studies in the College of Communication Arts and Sciences, among other administrative positions. In addition to the Michigan State University Excellence in Teaching Award and the College of Communication Arts and Sciences Faculty Impact Award, she has earned national honors for her research, which focuses mainly on news media and innovative technology, media history, and journalistic ethics. Dr. Davenport has professional experience in newspaper, radio, television, public relations, and digital news, and she is known to be an innovator with digital news and journalism education. She earned her Ph.D. in mass communication from Ohio University, an MA in journalism from the University of Iowa, and a BA double major in journalism and Radio/TV/Film from Baylor University. Her master's thesis and doctoral dissertation were firsts in the country on computerized information services and online news. Visit Dr. Davenport at

Table of Contents

Part I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. Part II: THE MEDIA. 3. Books. 4. Print to Digital Newspapers. 5. Magazines. 6. Recorded Music. 7. Radio. 8. Film and Video. 9. Television. 10. The Internet. 11. The Third Screen: Smartphones and Tablets. 12. Video Games. 13. Public Relations. 14. Advertising. Part III: MEDIA ISSUES. 15. Media Uses and Impacts. 16. Media Policy and Law. 17. Media Ethics. 18. Global Communications Media.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews