ISBN-10:
0205418481
ISBN-13:
9780205418480
Pub. Date:
07/07/2004
Publisher:
Pearson
Media of Mass Communication / With CD / Edition 7

Media of Mass Communication / With CD / Edition 7

by John Vivian

Paperback

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Product Details

ISBN-13: 9780205418480
Publisher: Pearson
Publication date: 07/07/2004
Edition description: Older Edition
Pages: 544
Product dimensions: 8.52(w) x 10.84(h) x 0.81(d)

Table of Contents

Part One: The Mass Media

 

CHAPTER 1: MASS MEDIA LITERACY

Chapter Opener

Media Ubiquity

Media Literacy

Human Communication

Media and Society

Media Economics

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Media Case Study: Cultivating Readers

 Media Timeline

 Media People: Phil Donahue

 Media People: Rupert Murdoch

 

CHAPTER 2: MEDIA TECHNOLOGY

Chapter Opener 

Media Technology

Printing

Chemistry

Electronics

New Technologies

Digital Integration

Technology and Mass Communication

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study

 Media Timeline: Technology

 Media People: Steve Jobs

 

CHAPTER 3: BOOKS

Chapter Opener

Influence of Books

Books and American Culture

Book Industry

New Technology and Books

Book Products

Book Trends

Book Challenges and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Media People: William Holmes McGuffey 

 Media People: Jane Friedman

 Media People: Jeff Bezos

 Media Case Study: O.J. Simpson’s How-To

 Media Timeline: Books

 

CHAPTER 4: NEWSPAPERS

Chapter Opener

Newspaper Industry

Newspaper Products 

Newspaper Ownership

National Dailies 

New York Times 

HometownNewspapers

Gannett Initiative

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: The Vanishing Correspondent

 Media Timeline: Newspaper Milestones

 Media People: Arthur Sulzberger Jr. 

CHAPTER 5:  MAGAZINES

Chapter Opener

Influence of Magazines

Magazine Innovations

Magazine Products

Magazine Industry

Magazines as Niche Media

New Competition

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: Magazines and the Internet

 Media Timeline: Magazines

 Media People: Margaret Bourke-White

 Media People: DeWitt and Lila Wallace

 Media People: Sara Josepha Hale

 

CHAPTER 6: SOUND RECORDING

Chapter Opener

Recording Industry

Downloads

Authorized Downloads

Artistic Autonomy

Regulatory Pressure

Dependence on Radio

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: Podcasting Evolution

 Media Timeline

 Media People: Shawn Fanning

 Media People: 50 Cent

CHAPTER 7: MOTION PICTURES

Chapter Opener

Significance of Movies

Movie Products

Hollywood Studios

Movie Production

Exhibition Shift

Blockbusters

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: In-Your-Face Documentaries

  Media Timeline: Movies

 Media People: Robert Flaherty

 Media People: Lourdes Portillo

 Media People: Sherry Lansing

 Media People: Walt Disney

 Media People: Steven Spielberg

CHAPTER 8: RADIO

Chapter Opener

Influence of Radio

Radio Content

Commercial Terrestrial Radio

Corporate Radio

Public Radio

Satellite Radio 

Whither Radio?

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Media Case Study: Civility on the Airwaves

 Media Timeline: Radio

 Media People: Gordon McLendon

 Media People: Edward R. Murrow

 Media People: Terry Gross

 Media People: Howard Stern 

 

CHAPTER 9: TELEVISION

Chapter Opener

Television in Transition

Over-Air Delivery

Cable Delivery

Satellite-Direct Delivery

Video on Demand

Economics of Television 

Public Television

Future for Television

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Media Case Study: Television as Baby-Sitter

 Media People: Ed Parsons

 Media People Susan Zirinsky

 Media Timeline: Television Technology

 

CHAPTER 10: INTERNET

Chapter Opener

Influence of Internet

Internet Origins

World Wide Web

The Internet Industry 

Reshaping the Internet

Internet Issues

Internet Future

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: How Do Bloggers Know What They Know?

 Media People: Tim Berners-Lee

 Media People: Marc Andreesen

 Media Timeline: Internet

 Media People: Gordon Moore

 Media People: Glenn Reynolds 

 

Part Two: Mass Messages

 

CHAPTER 11: NEWS

Chapter-Opener

Journalism Traditions

Concept of News 

Truth and News

Personal Values in News

Variables Affecting News

Influences on News 

Confidential Sources

Journalism Trends

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: Reporter’s Choice: Tell or Jail?

 Media People: Benjamin Day

 Media People: James Gordon Bennett

 Media People: Seymour Hersh

 Media People: Ida Tarbell

 Media Timeline: News

 

CHAPTER 12: Public Relations

Chapter-Opener

Importance of Public Relations

Origins of Public Relations

Structure of Public Relations

Public Relations Services

Public Relations and Advertising

Media Relations

Directions for Public Relations

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: Crisis Management at Time

 Media Timeline: Public Relations

 Media People: Paul Garrett

 Media People: Jack Abramoff

 Media People: Leslie Unger

 Media People: Edward Bernays

 

CHAPTER 13: ADVERTISING

Chapter Opener

Importance of Advertising

Origins of Advertising

Advertising Agencies

Placing Advertisements

New Advertising Platforms

Brand Strategies

Advertising Tactics

New Advertising Tactics

Advertising Regulation

Problems and Issues

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Media Case Study: Countering Cultural Imperialism

 Media Timeline: Advertising

 Media People: Dave Balter

CHAPTER 14: ENTERTAINMENT

Chapter-Opener: High-Speed Transportation

Entertainment in History

Performance as Media Entertainment 

Story-Telling

Music

Sports as Media Entertainment

Sex as Media Content

Gaming as Media Content

Artistic Values

Pop Art

Chapter Wrap-Up

Review Questions

Critical Thinking

For Further Learning

Keeping Up to Date

Boxes:

 Media People: Nancy Tellum

 Case Study: Has Hollywood Institutionalized Racism?

 

CHAPTER 15: MEDIA RESEARCH

Chapter-Opener

Public-Opinion Sampling

Measuring Audience Size

Audience Measurement Techniques

Measuring Audience Reaction

Audience Analysis

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Media Case Study:  Tracking Technology

 Media People: George Gallup

 Media People: Andy Kohut

 Media People: Richard Schwartz  

 Media Timeline: Media Research

 

Part Three: Mass Media Issues

 

CHAPTER 16: MASS MEDIA EFFECTS

Chapter Opener: Orson Welles

Effects Theory

Lifestyle Effects

Attitudes Effects

Social Stability

Cultural Effects

Behavioral Effects

Media-Depicted Violence

Individual Selectivity

Chapter Wrap-Up

Concepts, Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

 Media Timeline

 Case Study: Media Advocacy: Will It Make a Difference?

 Media People: Kathleen Rutledge

 Media People: George Gerbner

 

CHAPTER 17: GLOBAL MASS MEDIA

Chapter Opener: The Hellfire Pictures

Mass Media and Nation-States

War as a Libertarian Test

Arab Media Systems

Mass Media and Terrorism

Battle for Iran

China Media  

Distinctive Media Systems

Media Pressure Points

Chapter Wrap-Up

Review Questions

Thematic Chapter Summary

Boxes:

 Media Case Study: Vanishing Foreign Correspondent

 Media People: Kimberly Dozier

 Media People: Jineth Bedoya Lima

 Media People: Bill Xia

 Media People: Orhan Pamuk

CHAPTER 18: MASS MEDIA AND GOVERNANCE

Chapter-Opener: Populist Appeals

Media Role in Governance

Media as Information Sources

Media Effects on Governance

Government Manipulation of Media

Status of the Watchdog 

Political Campaigns

Campaign Blogs

Media-Government Issues

Chapter Wrap-Up

Concepts Terms, People

Media Sources

Review Questions

Thematic Chapter Summary

Boxes:

 Case Study: Governance or Journalistic Failure?

 Media People: Donna Brazile

 Media People: Helen Thomas  

 Media People: Tony Snow

CHAPTER 19: MASS MEDIA LAW

Chapter Opener

Intellectual Property

Free Expression

Broadening Protection

Defamation

Indecency

Privacy Law

Journalism Law

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Case Study: The Price of Free Music

 Media Timeline: Mass Media Law

 Media People:  Jay Near

 Media People:  Clarence Brandenburg

 Media People:  John Brinkley

 

CHAPTER 20: ETHICS

Chapter Opener

The Difficulty of Ethics

Media Ethics

Moral Principles

Process vs. Outcome

Potter’s Box

Ethics and Other Issues

Unsettled, Unsettling Questions

Chapter Wrap-Up

Review Questions

Concepts

Terms

People

Media Sources

A Thematic Chapter Summary

Boxes:

 Media Timeline: Media Ethics

 Media People: Charlie Gay

 Media People: Ted Cohen

 Media People: Arthur Ashe

 Media Case Study: Government Definition of Ethics

 

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