ISBN-10:
148193872X
ISBN-13:
2901481938722
Pub. Date:
01/24/2013
Publisher:
CreateSpace Publishing
Media Planning and Buying in 21st Century / Edition 2

Media Planning and Buying in 21st Century / Edition 2

by Ronald Geskey

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Product Details

ISBN-13: 2901481938722
Publisher: CreateSpace Publishing
Publication date: 01/24/2013
Edition description: Older Edition
Pages: 586
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

About the Author

Ronald D. Geskey Sr. has 30 years of senior level media and account management experience at major agencies like Leo Burnett, D'Arcy, and Campbell Ewald working with major brands like Chevrolet, 3M, Keebler Cookies & Crackers, KFC, Union Carbide, Green Giant, and American Hoist & Derrick.

Ron has a masters degree in mass communications and executive programs at Wharton School of Business, Northwestern and Michigan State University.

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