The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media.
Illustrated throughout with charts, graphs and photographs, Media//Society examines issues such as: the economics of the media industry; political influence on media; social inequality and media representation; media audiences and the construction of meaning; and the future of media in a changing global culture.
|Edition description:||Second Edition|
|Product dimensions:||6.50(w) x 9.25(h) x (d)|
About the Author
David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left.
William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere.
Croteau and Hoynes are the coauthors of By Invitation Only: How the Media Limit Political Debate (1994) and The Business of Media: Corporate Media and the Public Interest (2006). Their new introductory sociology textbook, Experience Sociology, will be published in 2012.
Table of Contents
PART ONE: MEDIA/SOCIETY Media and the Social World PART TWO: PRODUCTION: THE MEDIA INDUSTRY AND THE SOCIAL WORLD The Economics of the Media Industry Political Influence on Media Media Organizations and Professionals PART THREE: CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD Media and Ideology Social Inequality and Media Representation PART FOUR: AUDIENCES: MEANING AND INFLUENCE Media Influence and the Political World Active Audiences and the Construction of Meaning Media Technology and Social Change PART FIVE: GLOBALIZATION AND THE FUTURE Media in a Changing Global Culture