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SAGE Publications
Media/Society: Industries, Images, and Audiences / Edition 4

Media/Society: Industries, Images, and Audiences / Edition 4

by William Hoynes


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Product Details

ISBN-13: 2901412974201
Publisher: SAGE Publications
Publication date: 05/17/2011
Edition description: NE
Pages: 416
Product dimensions: 7.40(w) x 9.10(h) x 1.00(d)

About the Author

David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.

William Hoynes is Professor of Sociology and former Director of the Media Studies Program at Vassar College in Poughkeepsie, New York, where he teaches courses on media, culture, and social theory. He is the author of Public Television for Sale: Media, the Market, and the Public Sphere and co-author, with David Croteau, of Experience Sociology.

Stefania Milan ( holds a Ph.D. in Political and Social Sciences from the European University Institute, Italy. She has taught courses on global media and democracy, communications governance, and technology and society at several European universities. She has published widely on social movement media and participatory governance.

Table of Contents

List of Exhibits
Part I. Media/Society
1. Media and the Social World
The Importance of Media
The Rise of Mass Media
Media and Society
A Sociology of Media
A Model of Media and the Social World
Applying the Model: A Civil Rights Movement
Part II. Production: The Media Industry and the Social World
2. The Economics of the Media Industry
Changing Patterns of Ownership
Consequences of Conglomeration and Integration
The Effects of Concentration
Mass Media for Profit
The Impact of Advertising
3. Political Influence on Media
The Case of "Pirate Radio "
Common Features of Media Regulation Debates
The "First Freedom "
The "Public Interest" and the Regulation Debate
Regulating Media Content and Distribution
Informal Political, Social, and Economic Pressure
4. Media Organizations and Professionals
The Limits of Economic and Political Constraints
Decision Making for Profit: Imitation, Hits, and Stars
The Organization of Media Work
The Rise of User-Generated Content
Occupational Roles and Professional Socialization
Norms on the Internet, New Media, and New Organizations
Part III. Content: Media Representations of the Social World
5. Media and Ideology
What Is Ideology?
Theoretical Roots of Ideological Analysis
News Media and the Limits of Debate
Movies, the Military, and Masculinity
Television, Popularity, and Ideology
Rap Music as Ideological Critique?
Advertising and Consumer Culture
Advertising and the Globalization of Culture
6. Social Inequality and Media Representation
Comparing Media Content and the "Real" World
The Significance of Content
Race, Ethnicity, and Media Content: Inclusion, Roles, and Control
Gender and Media Content
Class and the Media
Sexual Orientation: Out of the Closet and Into the Media?
Part IV. Audiences: Meaning and Influence
7. Media Influence and the Political World
Media and Political Elites
Media and Individual Citizens
Media and Social Movements
The Internet and Political News
Politics and Entertainment Media
Global Media, Global Politics
8. Active Audiences and the Construction of Meaning
The Active Audience
Meanings: Agency and Structure
Decoding Media and Social Position
The Social Context of Media Use
Active Audiences and Interpretive "Resistance "
The Pleasures of Media
9. Media Technology
The Nature of Media Technology
Technological Determinism and Its Limits
The Social Construction of Media Technologies
How Media Technology Matters
New Media Technology and Social Forces
The Threat to Privacy: The Expansion of Behavioral Targeting
In Search of an Audience: The Long Tail and the Fragmentation of Media
Using New Technologies
Part V. Globalization and the Future
10. Media in a Changing Global Culture
What Is Globalization?
The Global Media Industry
Global Media Content
Global Media Consumption: Limits of the "Global Village "
Regulating Global Media
Afterword: The Ubiquity of Change and the Future of Media
Appendix: Selected Media-Related Internet Resources
About the Authors

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