Media, Sports, and Society / Edition 1

Media, Sports, and Society / Edition 1

by Lawrence A Wenner
Pub. Date:
SAGE Publications
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Media, Sports, and Society / Edition 1

Media, Sports and Society provides a foundation for research on the communication of sports. The volume is framed by a seminal article outlining the parameters of the communication of sports and pointing to major issues that need to be addressed in the relationship between sports and media. Contributors examine the theoretical, cultural and historical issues, the production of media sports programming, its content and its audience. Individual chapters include a discussion of the spectacle of media sports, a comparison of Super Bowl Football and World Cup Soccer, a consideration of the spectators' enjoyment of sports violence, the rhetoric of winning and the American dream, and a fascinating examination of gender harmony and sports in

Product Details

ISBN-13: 9780803932449
Publisher: SAGE Publications
Publication date: 08/01/1989
Edition description: New Edition
Pages: 320
Product dimensions: 0.73(w) x 5.50(h) x 8.50(d)

Table of Contents

Part IOverviews
1Media, Sports, and Society: The Research Agenda13
2Media Made Sport: A History of Sports Coverage in the United States49
3Cultural Studies and the Sports/Media Complex70
Part IIThe Media Sports Production Complex
4Sports Programming: Scheduling, Costs, and Competition97
5Professional Sports Organizations: Media Strategies120
6Making Spectacle: A Case Study in Television Sports Production134
Part IIIMedia Sports Content
7The Super Bowl Pregame Show: Cultural Fantasies and Political Subtext157
8Super Bowl Football Versus World Cup Soccer: A Cultural-Structural Comparison180
9The Rhetoric of Winning and Losing: The American Dream and America's Team204
10Drugs and (Len) Bias on the Sports Page225
Part IVThe Audience for Media Sports
11The Audience Experience with Sports on Television241
12Viewers' Enjoyment of Televised Sports Violence270
13Sex Typing, Sports Interests, and Relational Harmony290
About the Contributors312

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